(IMAGE GALLERY AND VIDEO BELOW THE ARTICLE / PRESS RELEASE IN SPANISH BELOW THE ARTICLE) - The project managed to get one of the hugest investments in Latin America for Esports, thanks to the collaboration of its technological partners: EXO, HyperX, Zowie, Thermaltake, Multiled, AMD, MSI and Libre Opción. For its sport/educational aspect they got the official certification from DEVA (Asociación de Deportes Electrónicos y Videojuegos de Argentina).
Esports Land presents itself as the strongest structure for the industry in this region and wants to put Argentina in the spotlight of international events.
A “new concept of Esports” was created to achieve this goal, which includes a gaming arena with cutting-edge equipment for those who love videogames on any of its different platforms. The arena has 40 computers, 40 consoles, an area for mobile gaming, a dance floor to play Just Dance and host oficial competitions of any kind, arcades, driving simulators and a VR area. This new concept goes beyond, though, with a TV studio, a streaming room, a shopping area where people can see the latest products from the partner companies, a restaurant with a gaming style, a theater with 900 seats and an open amphitheater with 5,000 seats for events and on-site tournament finals packed with people.
The activities during the event were presented by Nicolás Honeker (Secretary General of DEVA) and included a full tour through the arena and its seven areas: PC, Consoles, Mobile, Just Dance, Arcade, TV Studio and Commentator’s Room. Besides this, The Donato introduced his new Free Fire team called Naguará and captivated the audience with a showmatch where some of his team members played alongside influencers like KManuS88 and DrekzeNN. The match, which was streamed in his Nimo channel (nimo.tv/thedonato), got a total of 62,000 viewers live for the entire duration of it and was commentated by Naím “Enoquiano” Abusap and Fernando “Psycorn” Malave. Definitely, a complete new experience for the outside press. During the event, the visitors were able to see a Just Dance demonstration by dancer Gigi Romasanta in the specific area of the arena and several Argentinian Esports’ players were also there testing the PCs and consoles.
To finish the day, the general coordinators of the project Marcelo Arangio, Yari Jaluff Cometti and Nicolás Crespo hosted a press conference to explain the different activities that will take place in the arena. These are: amateur tournaments, lightning tournaments, gaming-style birthday parties, marketing activation events for companies, product launch events, client-related activities and much more. The guests were also able to ask questions about the project and DEVA introduced the DEVA Certification, a quality seal offered by the Asociación de Deportes Electrónicos y Videojuegos de Argentina to provide the rules, competition procedures and training for all the arena employees.
Esports Land will open its gates for the general public on July the 19th and will offer a special ticket for the Winter Holidays that includes 30+ park attractions and free access to the gaming arena for tournaments and other activities. You can follow @esportslandarg for more information.